Elegance and consciousness- Kaio Swim

KAIO SWIM

At Wepopup and its bi-annual BRAND MOOKS magazine, we celebrate transparency and ethics. It is the reason why we fell in love with kaio swim few months ago. Lockdown was at its early stages and we were in such unpredictable times…

Now that we feel more secure in Europe and ready to enjoy some escapism, even different, we can’t think of any brand better than kaio swim to look to for beach style inspiration, from Saint Tropez to Lac Léman, and this, with a “green” and brilliant twist.

Our similarities in term of values, our motto “Less is More”, which means producing less and upcycling drives us on a daily basis. And this summer, we join our strong beliefs to introduce you the poolside / beach collection, which is designed by women and for women, having different bodies and shapes, young and more mature. Women empowerment is a topic close to our hearts.

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SUSTAINABLE LUXURY ESSENTIALS FOR THE MODERN WOMAN

Swim suits are monochrome, time-less and very feminine, maybe with subtle sportswear accents, still minimalist. Cuts are classic and impeccable. They are sure to enhance any summer tan.

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kaio swim privileges natural elegance over seasonal trends and say “No” to Fast Fashion. It is also worth noting that the PURE swimwear collection is made with ECONYL® regenerated nylon fiber from fishnets and other nylon wastes and sourced in Italy.

kaio swim has developed the concept of the TRY-AT-HOME box, which is a great compromise. You simply order one and get the possibility to try 3 of their kaio swim swimwear pieces, mixed in any styles, colors and sizes.

As a Slow Fashion brand, they don’t encourage shipping back and forth, but also understand the need of trying swim suits. With the box, you get the advantage of trying on multiple styles at home, compare them, sleep over it and make an informed decision without having to pay yet the full price of a single suit.

I do think this is a stunning concept, pragmatic and making sense.

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The END:

Seismic changes need to happen behind the scene to modernize the Fashion Industry. And labels as kaio swim are acting to embrace the change and commit.

I feel deeply inspired by the seaside lifestyle, by the oceans, having spent my summer in Brittany for more than 20 years and then having enjoyed South East Asia, every single day in a pool or on the beach, diving in Australia, Sri Lanka, Maldives and Indonesia. As kaio swim founders Joanna and Chollada, we are, and you are, on a journey where we try to be more meaningful and sustainable!

Summer is here and we are celebrating it together! A Summer I will always remember.

Réjane

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